diff --git a/src/helm/env.d/dev/values.impress.yaml.gotmpl b/src/helm/env.d/dev/values.impress.yaml.gotmpl
index 98a881b2..7a7fe32f 100644
--- a/src/helm/env.d/dev/values.impress.yaml.gotmpl
+++ b/src/helm/env.d/dev/values.impress.yaml.gotmpl
@@ -38,6 +38,15 @@ backend:
     POSTGRES_PASSWORD: pass
     REDIS_URL: redis://default:pass@redis-master:6379/1
 
+  migrate:
+    command:
+      - "/bin/sh"
+      - "-c"
+      - |
+        python manage.py migrate --no-input &&
+        python manage.py create_demo --force
+    restartPolicy: Never
+
 frontend:
   envVars:
     PORT: 8080
diff --git a/src/helm/env.d/staging/values.impress.yaml.gotmpl b/src/helm/env.d/staging/values.impress.yaml.gotmpl
index 6fd20bfe..28805836 100644
--- a/src/helm/env.d/staging/values.impress.yaml.gotmpl
+++ b/src/helm/env.d/staging/values.impress.yaml.gotmpl
@@ -68,6 +68,15 @@ backend:
         name: redis.redis.libre.sh
         key: url
 
+  migrate:
+    command:
+      - "/bin/sh"
+      - "-c"
+      - |
+        python manage.py migrate --no-input &&
+        python manage.py create_demo --force
+    restartPolicy: Never
+
 frontend:
   image:
     repository: lasuite/impress-frontend