diff --git a/website/public/api/v1/gaufre.js b/website/public/api/v1/gaufre.js
index 5fbfeb4..cfc36d0 100644
--- a/website/public/api/v1/gaufre.js
+++ b/website/public/api/v1/gaufre.js
@@ -81,7 +81,7 @@
         html = html.replace(/(src=|href=|url\()"\//g, `$1"${origin}/`)
         const parser = new DOMParser()
         const popupDocument = parser.parseFromString(html, "text/html")
-        popup.innerHTML = popupDocument.body.innerHTML
+        popup.innerHTML = addStatisticsParams(popupDocument.body)
         document.body.appendChild(popup)
         return popup
       })
@@ -224,4 +224,25 @@
     }
     window.document.documentElement.classList.remove("lasuite--gaufre-modal-opened")
   }
+
+  const addStatisticsParams = (popupBody) => {
+    const serviceAnchors = popupBody.querySelectorAll(".lagaufre-service__name")
+    const currentHostname = new URL(window.location.href).hostname
+    const currentHostnameInGaufre = Array.from(serviceAnchors).find(
+      (anchor) => new URL(anchor.href).hostname === currentHostname,
+    )
+    const currentServiceId = currentHostnameInGaufre
+      ? currentHostnameInGaufre.getAttribute("data-gaufre-service-id")
+      : null
+    if (!currentServiceId) {
+      return popupBody.innerHTML
+    }
+    serviceAnchors.forEach((anchor) => {
+      const url = new URL(anchor.href)
+      url.searchParams.set("mtm_campaign", `${currentServiceId}-gaufre`)
+      url.searchParams.set("utm_source", `${currentServiceId}-gaufre`)
+      anchor.href = url.toString()
+    })
+    return popupBody.innerHTML
+  }
 })()
diff --git a/website/src/components/GaufrePage.astro b/website/src/components/GaufrePage.astro
index 5436e5c..d88bebc 100644
--- a/website/src/components/GaufrePage.astro
+++ b/website/src/components/GaufrePage.astro
@@ -340,6 +340,7 @@ const useSubsettedFont = import.meta.env.PUBLIC_USE_GAUFRE_SUBSETTED_FONT !== "0
                       aria-label={ariaLabel}
                       class="lagaufre-service__name"
                       href={url}
+                      data-gaufre-service-id={id}
                       id={`lagaufre-service-${id}`}
                       {...((i === 0 && { autofocus: true }) || {})}
                     >