diff --git a/src/backend/core/analytics.py b/src/backend/core/analytics.py
new file mode 100644
index 00000000..24fb1c4c
--- /dev/null
+++ b/src/backend/core/analytics.py
@@ -0,0 +1,58 @@
+"""
+Meet analytics class.
+"""
+
+import uuid
+
+from django.conf import settings
+
+from june import analytics as jAnalytics
+
+
+class Analytics:
+    """Analytics integration
+
+    This class wraps the June analytics code to avoid coupling our code directly
+    with this third-party library. By doing so, we create a generic interface
+    for analytics that can be easily modified or replaced in the future.
+    """
+
+    def __init__(self):
+        key = getattr(settings, "ANALYTICS_KEY", None)
+
+        if key is not None:
+            jAnalytics.write_key = key
+
+        self._enabled = key is not None
+
+    def _is_anonymous_user(self, user):
+        """Check if the user is anonymous."""
+        return user is None or user.is_anonymous
+
+    def identify(self, user, **kwargs):
+        """Identify a user"""
+
+        if self._is_anonymous_user(user) or not self._enabled:
+            return
+
+        traits = kwargs.pop("traits", {})
+        traits.update({"email": user.email_anonymized})
+
+        jAnalytics.identify(user_id=user.sub, traits=traits, **kwargs)
+
+    def track(self, user, **kwargs):
+        """Track an event"""
+
+        if not self._enabled:
+            return
+
+        event_data = {}
+        if self._is_anonymous_user(user):
+            event_data["anonymous_id"] = str(uuid.uuid4())
+        else:
+            event_data["user_id"] = user.sub
+
+        jAnalytics.track(**event_data, **kwargs)
+
+
+analytics = Analytics()
diff --git a/src/backend/core/api/viewsets.py b/src/backend/core/api/viewsets.py
index af1cd818..fa662946 100644
--- a/src/backend/core/api/viewsets.py
+++ b/src/backend/core/api/viewsets.py
@@ -20,6 +20,7 @@ from rest_framework import (
 
 from core import models, utils
 
+from ..analytics import analytics
 from . import permissions, serializers
 
 # pylint: disable=too-many-ancestors
@@ -185,6 +186,13 @@ class RoomViewSet(
         """
         try:
             instance = self.get_object()
+
+            analytics.track(
+                user=self.request.user,
+                event="Get Room",
+                properties={"slug": instance.slug},
+            )
+
         except Http404:
             if not settings.ALLOW_UNREGISTERED_ROOMS:
                 raise
@@ -233,6 +241,14 @@ class RoomViewSet(
             role=models.RoleChoices.OWNER,
         )
 
+        analytics.track(
+            user=self.request.user,
+            event="Create Room",
+            properties={
+                "slug": room.slug,
+            },
+        )
+
 
 class ResourceAccessListModelMixin:
     """List mixin for resource access API."""
diff --git a/src/backend/core/authentication/backends.py b/src/backend/core/authentication/backends.py
index a4576916..3bb6fb04 100644
--- a/src/backend/core/authentication/backends.py
+++ b/src/backend/core/authentication/backends.py
@@ -10,6 +10,8 @@ from mozilla_django_oidc.auth import (
 
 from core.models import User
 
+from ..analytics import analytics
+
 
 class OIDCAuthenticationBackend(MozillaOIDCAuthenticationBackend):
     """Custom OpenID Connect (OIDC) Authentication Backend.
@@ -79,6 +81,7 @@ class OIDCAuthenticationBackend(MozillaOIDCAuthenticationBackend):
             else:
                 user = None
 
+        analytics.identify(user=user)
         return user
 
     def create_user(self, claims):
diff --git a/src/backend/core/authentication/views.py b/src/backend/core/authentication/views.py
index 709f2097..f602cfcb 100644
--- a/src/backend/core/authentication/views.py
+++ b/src/backend/core/authentication/views.py
@@ -22,6 +22,8 @@ from mozilla_django_oidc.views import (
     OIDCLogoutView as MozillaOIDCOIDCLogoutView,
 )
 
+from ..analytics import analytics
+
 
 class OIDCLogoutView(MozillaOIDCOIDCLogoutView):
     """Custom logout view for handling OpenID Connect (OIDC) logout flow.
@@ -98,6 +100,10 @@ class OIDCLogoutView(MozillaOIDCOIDCLogoutView):
 
         logout_url = self.redirect_url
 
+        analytics.track(
+            user=request.user,
+            event="Signed Out",
+        )
         if request.user.is_authenticated:
             logout_url = self.construct_oidc_logout_url(request)
 
diff --git a/src/backend/core/tests/test_analytics.py b/src/backend/core/tests/test_analytics.py
new file mode 100644
index 00000000..fd91fa33
--- /dev/null
+++ b/src/backend/core/tests/test_analytics.py
@@ -0,0 +1,132 @@
+"""
+Test for the Analytics class.
+"""
+
+# pylint: disable=W0212
+
+from unittest.mock import patch
+
+from django.contrib.auth.models import AnonymousUser
+from django.test.utils import override_settings
+
+import pytest
+
+from core.analytics import Analytics
+from core.factories import UserFactory
+
+pytestmark = pytest.mark.django_db
+
+
+@pytest.fixture(name="mock_june_analytics")
+def _mock_june_analytics():
+    with patch("core.analytics.jAnalytics") as mock:
+        yield mock
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_init_enabled(mock_june_analytics):
+    """Should enable analytics and set the write key correctly when ANALYTICS_KEY is set."""
+    analytics = Analytics()
+    assert analytics._enabled is True
+    assert mock_june_analytics.write_key == "test_key"
+
+
+@override_settings(ANALYTICS_KEY=None)
+def test_analytics_init_disabled():
+    """Should disable analytics when ANALYTICS_KEY is not set."""
+    analytics = Analytics()
+    assert analytics._enabled is False
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_identify_user(mock_june_analytics):
+    """Should identify a user with the correct traits when analytics is enabled."""
+    user = UserFactory(sub="12345", email="user@example.com")
+    analytics = Analytics()
+    analytics.identify(user)
+    mock_june_analytics.identify.assert_called_once_with(
+        user_id="12345", traits={"email": "***@example.com"}
+    )
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_identify_user_with_traits(mock_june_analytics):
+    """Should identify a user with additional traits when analytics is enabled."""
+    user = UserFactory(sub="12345", email="user@example.com")
+    analytics = Analytics()
+    analytics.identify(user, traits={"email": "user@example.com", "foo": "foo"})
+    mock_june_analytics.identify.assert_called_once_with(
+        user_id="12345", traits={"email": "***@example.com", "foo": "foo"}
+    )
+
+
+@override_settings(ANALYTICS_KEY=None)
+def test_analytics_identify_not_enabled(mock_june_analytics):
+    """Should not call identify when analytics is not enabled."""
+    user = UserFactory(sub="12345", email="user@example.com")
+    analytics = Analytics()
+    analytics.identify(user)
+    mock_june_analytics.identify.assert_not_called()
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_identify_no_user(mock_june_analytics):
+    """Should not call identify when the user is None."""
+    analytics = Analytics()
+    analytics.identify(None)
+    mock_june_analytics.identify.assert_not_called()
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_identify_anonymous_user(mock_june_analytics):
+    """Should not call identify when the user is anonymous."""
+    user = AnonymousUser()
+    analytics = Analytics()
+    analytics.identify(user)
+    mock_june_analytics.identify.assert_not_called()
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+def test_analytics_track_event(mock_june_analytics):
+    """Should track an event with the correct user and event details when analytics is enabled."""
+    user = UserFactory(sub="12345")
+    analytics = Analytics()
+    analytics.track(user, event="test_event", foo="foo")
+    mock_june_analytics.track.assert_called_once_with(
+        user_id="12345", event="test_event", foo="foo"
+    )
+
+
+@override_settings(ANALYTICS_KEY=None)
+def test_analytics_track_event_not_enabled(mock_june_analytics):
+    """Should not call track when analytics is not enabled."""
+    user = UserFactory(sub="12345")
+    analytics = Analytics()
+    analytics.track(user, event="test_event", foo="foo")
+
+    mock_june_analytics.track.assert_not_called()
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+@patch("uuid.uuid4", return_value="test_uuid4")
+def test_analytics_track_event_no_user(mock_uuid4, mock_june_analytics):
+    """Should track an event with a random anonymous user ID when the user is None."""
+    analytics = Analytics()
+    analytics.track(None, event="test_event", foo="foo")
+    mock_june_analytics.track.assert_called_once_with(
+        anonymous_id="test_uuid4", event="test_event", foo="foo"
+    )
+    mock_uuid4.assert_called_once()
+
+
+@override_settings(ANALYTICS_KEY="test_key")
+@patch("uuid.uuid4", return_value="test_uuid4")
+def test_analytics_track_event_anonymous_user(mock_uuid4, mock_june_analytics):
+    """Should track an event with a random anonymous user ID when the user is anonymous."""
+    user = AnonymousUser()
+    analytics = Analytics()
+    analytics.track(user, event="test_event", foo="foo")
+    mock_june_analytics.track.assert_called_once_with(
+        anonymous_id="test_uuid4", event="test_event", foo="foo"
+    )
+    mock_uuid4.assert_called_once()
diff --git a/src/backend/meet/settings.py b/src/backend/meet/settings.py
index 033af803..3192f6d5 100755
--- a/src/backend/meet/settings.py
+++ b/src/backend/meet/settings.py
@@ -365,6 +365,9 @@ class Base(Configuration):
     ALLOW_UNREGISTERED_ROOMS = values.BooleanValue(
         True, environ_name="ALLOW_UNREGISTERED_ROOMS", environ_prefix=None
     )
+    ANALYTICS_KEY = values.Value(
+        None, environ_name="ANALYTICS_KEY", environ_prefix=None
+    )
 
     # pylint: disable=invalid-name
     @property
@@ -485,6 +488,8 @@ class Test(Base):
 
     CELERY_TASK_ALWAYS_EAGER = values.BooleanValue(True)
 
+    ANALYTICS_KEY = None
+
     def __init__(self):
         # pylint: disable=invalid-name
         self.INSTALLED_APPS += ["drf_spectacular_sidecar"]